Top List of the Most Popular Brands of the Mass Market. Part 1
The most popular brands of the mass market. Fashion is an important part of our life. We all want to look stylish, interesting and good. Currently, there are so many different brands, so the head goes around! We already told you about the luxury fashion, so now we want to talk about the mass market shops.
It’s easy to understand why we started with this fashion brand. Probably, ZARA is the most popular brand of the mass market in the world. It’s a giant that has millions of fans in many countries. The company ZARA was founded in 1975 by the Spanish magnate Amancio Ortega, who is one of the richest people today. It’s hard to believe that ZARA does not lose popularity even among such a huge number of other brands and successful designers. Despite the fact that ZARA is often accused of plagiarism, the fans of the brand are ready to buy everything. The peculiarity of the company is that the designers of the brand create new collections every two weeks. This method allows getting ahead of competitors and leading the business area. ZARA stores are always large and spacious, often with two or three floors. That’s why not every shopping center can accommodate this store. This brand is has a good support from celebrities. Many of them like to combine luxurious clothes with ZARA, which is considered a mass market.
A popular relative of ZARA. Bershka is a network of clothing stores for young people owned by Inditex, which includes ZARA, Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius. Bershka is more democratic at a price than ZARA, for example, freer and crazier. This brand was created for young people who are not afraid to be bright and brave, and who are still looking for their own individual style. This special spirit is easy to feel in every collection of Bershka. Here you can find beautiful T-shirts, dresses, jeans, accessories and much more. Designers follow trends and fashion news, so if you want to catch a wave of youth, you should visit one of these stores.
H & M (Hennes & Mauritz) is a Swedish company, the largest in Europe. Another fashionable giant. Every fashionista knows this brand! It is easy to recognize H & M from the crowd of other stores. The company’s corporate colors are red and white. The premises of the shops are large and spacious. An interesting fact is that in June 2007, the game developer Maxis teamed up with H & M to release an addition to The Sims 2 – H & M Fashion Stuff, which included 60 clothing models and 3 H & M stores. Of course, this game was so popular!
Also, H & M is known for its collaboration with celebrities. For example, in November 2004, a collection by Karl Lagerfeld has presented in some H & M stores. The press reported a huge hype on these things, in large cities the collection was sold out within an hour. Then, in November 2005, the collection was released by Stella McCartney, in November 2006 – a collection from the avant-garde Dutch fashion house Viktor & Rolf. In March 2006, the company began cooperation with Madonna and so on. The brand does not lose popularity and new stores appear with incredible speed.